TITLE

PERMISSION MARKETING

AUTHOR(S)
Kasavana, Michael L.
PUB. DATE
April 2011
SOURCE
Hospitality Upgrade;Spring2011, p120
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses permission marketing, a consumer driven strategy in the hospitality industry. It elaborates that social networks and group buying sites have led to the quick transition from electronic-commerce to we-commerce environment. It offers information on the Facebook offering of Wal-Mart Stores Inc. called CrowdSaver.
ACCESSION #
59999965

 

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