Kasavana, Michael L.
April 2011
Hospitality Upgrade;Spring2011, p120
Trade Publication
The article discusses permission marketing, a consumer driven strategy in the hospitality industry. It elaborates that social networks and group buying sites have led to the quick transition from electronic-commerce to we-commerce environment. It offers information on the Facebook offering of Wal-Mart Stores Inc. called CrowdSaver.


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