ImmunoCellular Therapeutics, Ltd. Announces $8.1 Mln Financing

March 2011
Biomedical Market Newsletter;3/14/2011, p180
The article focuses on the strategies exhibitors employ such as having more pre- and post-event promotion which include establishing better branding, graphics, and marketing materials. Exhibitors utilize trade shows as it becomes more integrated with other corporate goals and marketing strategies. It asserts that exhibitors are more strategic in their event selection process and watch costs closely which follows the trend of more segmentation and specialization by companies in the industry.


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