New cough/cold opportunities anything but common

February 2011
Chain Drug Review;2/28/2011, Vol. 33 Issue 4, p30
Trade Publication
The article reports on the expansion of traditional and natural remedies for cough and cold which provided opportunities to need-based businesses in the U.S. It highlights the data from SymphonyIRI Group Inc. which revealed that the sales in the food and drug segment accounted to 12.8 percent in the pharmaceutical industry. According to Libby Trader, chief operating officer (COO) of Airborne Inc., consumers cannot afford to get sick.


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