TITLE

WRITTEN COMMUNICATION IN AN UPGRADED CURRICULUM

AUTHOR(S)
Janis, J. Harold
PUB. DATE
September 1965
SOURCE
Journal of Business Communication;Fall65, Vol. 3 Issue 1, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the value of business writing in the college curriculum. The article describes specific subject areas appropriate for the course and suggests their scope and treatment. Communication theory offers a synthesis of ideas about the communication process.Semantics emphasizes meaning in language study. A course in written communication requires strong interdisciplinary support in the psychological principles of persuasion. Objective study of the style of business writing may be supplemented by other forms of investigation.
ACCESSION #
5997680

 

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