TITLE

IS COMMUNICATIONS RESEARCH REALLY WORTHWHILE?

AUTHOR(S)
Greenberg, Allan
PUB. DATE
January 1967
SOURCE
Journal of Business Communication;Winter67, Vol. 4 Issue 2, p15
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The author of this article questions many of the accepted "principles" derived from experimental studies in the field of communications research. He proposes some basic conclusions for the field of marketing, but what he has to say is of relevance to business communication, as well.
ACCESSION #
5995663

 

Related Articles

  • Confessions of a Researcher: A Reply to Kitty Locker. Smeltzer, Larry R. // Journal of Business Communication;Apr94, Vol. 31 Issue 2, p157 

    The article presents a commentary on the speech "The Challenges of Interdisciplinary Research," by Kitty O. Locker, presented at the 1993 Outstanding Researcher Lecture series of the Association for Business Communication (ABC). The author acknowledges that it is difficult to argue with Locker's...

  • Interdisciplinary Research and Disciplinary Toleration: A Reply to Kitty Locker. Kent, Thomas // Journal of Business Communication;Apr94, Vol. 31 Issue 2, p153 

    The article presents a commentary on the speech "The Challenges of Interdisciplinary Research," by Kitty O. Locker, presented at the 1993 Outstanding Researcher Award Lecture series of the Association for Business Communication (ABC). The commentator notes that Locker challenges business...

  • Partnership Research: A Response to Priscilla Rogers. Bargiela-Chiappini, Francesca; Nickerson, Catherine // Journal of Business Communication;Jul2001, Vol. 38 Issue 3, p248 

    This article presents comments on the implications of convergence and commonality of purpose in business communication research proposed by professor Priscilla Rogers. Multidisciplinary research may provide insights from other areas or disciplines and close a perceived gap between theoretical...

  • Mixed Qualitative Methods in Conducting Business Communication Audits. Alnajjar, Justyna // Proceedings of the European Conference on Research Methods for B;2015, p1 

    The aim of this paper is to discuss methods for conducting communication audits in business environments, from a linguistic perspective. The introductory part of the paper is devoted to the general characteristics of communication audit research. It focuses on the definition, scope, and process...

  • Mapping Conceptual Worlds: Using Interpretive Ethnography to Explore Knowledge-Making in a Professional Community. Smart, Graham // Journal of Business Communication;Jan1998, Vol. 35 Issue 1, p111 

    Interpretive ethnography offers a useful avenue for exploring how members of a professional community go about producing and applying specialized written knowledge. Researchers using the methodology to study professional knowledge-making need to maintain a balance of engagement with and...

  • 'Participatory interdisciplinarity': Towards the integration of disciplinary diversity with stakeholder engagement for new models of knowledge production. O'Brien, Liz; Marzano, Mariella; White, Rehema M. // Science & Public Policy (SPP);Feb2013, Vol. 40 Issue 1, p51 

    Calls for new models of knowledge production demand more interdisciplinary research in order to: develop holistic solutions, increased stakeholder participation, to consider a plurality of perspectives, and to support a more deliberative democracy approach. However, knowledge production debates...

  • Axiological Criteria And Conceptual-Theoretical Connections In The Scientific Paradigm On A Constructivist Educational Model In The Philosophy Of Science. Eşi, Marius-Costel // International Proceedings of Economics Development & Research;2011, Vol. 5 Issue 1, p474 

    The structure and the methodology of research suppose at the level of the scientific knowledge a perspective where the complex problems of the reality of this world are obvious. Choosing and analyzing such problems emphasizes the necessity to take into consideration an epistemological model of...

  • Interdisciplinariedad en investigación: ¿colaboración, cruce o superación de las disciplinas? Uribe Mallarino, Consuelo // Universitas Humanistica;ene-jun2012, Issue 73, p147 

    This article examines the meaning and the state of the art of inter- and transdisciplinary research. After contextualizing the historical emergence of interdisciplinarity, we propose some definitions, discuss the role of disciplines and examine the calling for non-expert knowledge to join the...

  • In Favor of Closer Ties. JOHNSON, RICHARD M. // Journal of Marketing Research (JMR);Aug2005, Vol. 42 Issue 3, p255 

    The author believes that marketing would be strengthened by closer relationships between academics and practitioners. He argues that the commercial market research environment can be stimulating for methodological development, and he suggests that everyone would benefit if academics and...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics