Boyd, W.P.
September 1963
Journal of Business Communication;Fall63, Vol. 1 Issue 1, p37
Academic Journal
This article examines the psychological aspects of business letter writing. The growth of the business letter as an item of major financial and operating importance is significant among all industrial and business developments. Most business correspondence textbooks devote large amounts of space to business letters. Several steps to a sale which salesmen should follow are listed. The basic differences between sales letters and advertisements are listed. The author notes that several factors affect the writing of collection letters and adjustment letters. Formal announcements of the status of delinquent accounts and histories of previous collection efforts do not qualify as attention-compelling devices.


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