September 1963
Journal of Business Communication;Fall63, Vol. 1 Issue 1, p29
Academic Journal
This article discusses the use of appropriate words in communication. The author feels that an advantage of languages such as English or French is that words may be combined in many different ways. When writing, one should consider the reader's interest and ability to understand. The importance of etiquette in writing is mentioned. In business and technical writing, ambiguous words should be avoided. The author discusses the three main sources of color in language involving words. Metaphors can be used to make words appeal to all the senses. Alliteration can be used as a tool, but should not interfere with the ability of the reader to understand.


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