TITLE

SOME THEORETICAL APPROACHES TO (THE TEACHING OF) BUSINESS COMMUNICATION

AUTHOR(S)
Thayer, Lee
PUB. DATE
September 1963
SOURCE
Journal of Business Communication;Fall63, Vol. 1 Issue 1, p15
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article looks at several theoretical approaches to the teaching of business communication. Problems and confusion resulting from attempts to define communication are discussed. The author notes that most people assume that communication behavior is conscious or willed. The objectives of business communication training are to facilitate the behavioral objectives of communicating by improving and increasing the behavioral tools of the communicator. Basic differences between the structural and functional approaches to business communication are discussed.
ACCESSION #
5995654

 

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