TITLE

Ghosn's Plan

AUTHOR(S)
Vasilah, Gary S.
PUB. DATE
March 2011
SOURCE
Automotive Design & Production;Mar/Apr2011, Vol. 123 Issue 2, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author discusses the strategic business plans and programs of Carlos Ghosn, chairman and chief executive officer (CEO) of Renault, for the automobile manufacturer. The author cites the goals of the six-year plan developed by Ghosn for the automobile company. It identifies several factors to consider in making technological innovation important to the industry. Information on the product development and marketing plans formed by Ghosn for the Renault-Nissan Alliance is also offered.
ACCESSION #
59903017

 

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