Ghosn's Plan

Vasilah, Gary S.
March 2011
Automotive Design & Production;Mar/Apr2011, Vol. 123 Issue 2, p6
Trade Publication
The author discusses the strategic business plans and programs of Carlos Ghosn, chairman and chief executive officer (CEO) of Renault, for the automobile manufacturer. The author cites the goals of the six-year plan developed by Ghosn for the automobile company. It identifies several factors to consider in making technological innovation important to the industry. Information on the product development and marketing plans formed by Ghosn for the Renault-Nissan Alliance is also offered.


Related Articles

  • NEW Market New DIVERSIFIED Approach.  // Art Business News;May2009, Vol. 36 Issue 5, p20 

    The article discusses several strategies for art galleries to survive market competition in the U.S. Art galleries can offer affordable options that can help them in keeping existing collectors and attracting new ones. They can introduce new products that are outside the realm of traditional...

  • INTER-FIRM INNOVATION TEAMS: STRUCTURES FOR RELATIONAL LEARNING. Bouncken, Ricarda B.; Teichert, Thorsten // Journal of the Academy of Business & Economics;3/20/2007, Vol. 7 Issue 2, p28 

    Learning in innovation alliances is fostered by inter-firm NPD teams. Still, to encourage innovation, those teams have to be carefully designed to fulfil their demanding tasks of learning across the boundaries of the firms. Therefore, this study explores the impact of team design on learning. We...

  • transforming revenue management. Silveria, Richard; Alliegro, Debra; Nudd, Steven // hfm (Healthcare Financial Management);Nov2008, Vol. 62 Issue 11, p72 

    The article discusses the ways to patient administrative/revenue management transformation in healthcare organization in the U.S. It is noted that Partners HealthCare is one of the organizations that is taking steps toward a successful implementation and that expects to realize benefits. One of...

  • TECHNOLOGICAL EXPLORATION AND MARKET EXPLOITATION IN INTERFIRM ALLIANCES. George, Varghese P. // International Journal of Management & Marketing Research (IJMMR);2014, Vol. 7 Issue 2, p1 

    This paper empirically examines the dichotomous contribution for innovation, for technological exploration and market exploitation, from alliances. Using a sample from US economy-wide alliances of US Public companies and employing cross-tabulation of various classifications of alliances and...

  • Achieving eco-innovation through strategic alliances: study case of Renault strategic alliances. Banu, Elena; Paraschiv, Dorel; Dorobantu, Roxana Voicu // Romanian Economic Journal;Dec2012, Vol. 15 Issue 46, p291 

    This paper is an exploratory research in CNCSIS project TE 328/2010 on the impact of strategic alliances in the implementation of eco-innovation measures, in the automotive sector. The subject is of high interest because the most innovating industries are those who are more technologically...

  • NOTABLE PAPERS AND ARTICLES.  // Research Technology Management;Jan/Feb2006, Vol. 49 Issue 1, p63 

    The article presents abstracts of studies related to technological innovation. They include "Transformation of an Entrepreneurial Firm to a Global Service Provider: The Case Study of Infosys," by Nrupesh Mastakar and B. Bowonder, "Why Most Published Research Findings Are False," by John P. A....

  • Chapter 9: MARKETING. O'Connor, Carol // Analyse Your Business -- A Performance Health Check;7/30/1998, p65 

    This chapter discusses marketing as an essential for management health. Marketing tells the world about the business and presents a coherent and positive image of what the company has to offer. Marketing plans best succeed when they are based on current data revealing how the public views the...

  • CHAPTER 5: HOW TO AGREE ON PARTNERABLE STRATEGIES. Hanan, Mack // Consultative Selling;2003, p98 

    Chapter 5 of the book "Consultative Selling" is presented. It suggests ways on how the sales consultant can establish a business alliance with the customer. Cited are the four levels on which the alliance must be structured, three of which are found in the upper management level while the fourth...

  • What's next for Asia's mobile operators.  // Telecom Asia;Dec2010, Vol. 21 Issue 10, p16 

    The article offers tips to achieve business growth in the telecommunication industry. It notes the importance of adopting new strategies to improve network efficiency. It emphasizes that strategic differentiation of products and services with solid technology platforms and environmental-friendly...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics