An Open to Close Case

Block, Caley
April 2011
Pharmaceutical Representative;Apr2011, Vol. 41 Issue 4, p32
The article focuses on the sales technique for the medical sales representative in the U.S. A medical sales representative must be able to identify the type of patients handled by the physician to be able to determine the suitability of the drug. Moreover, the sales representative must be able to meet the needs of the doctor through the type of drugs being sold.


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