Furniture quality should talk more than money

Keen, Peter
January 2002
Cabinet Maker;1/25/2002, Issue 5271, p9
Trade Publication
Comments on the importance of quality in selling furnitures at a discount. Prevalence of big discounts on furnitures; Importance of consumer awareness on the efforts of the industry in innovating designs; Need for manufacturers and retailers to work together to design and promote aspirational products.


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