TITLE

My adventures down a no-interest brick road

AUTHOR(S)
Allegrezza, Ray
PUB. DATE
January 2002
SOURCE
Furniture/Today;1/28/2002, Vol. 26 Issue 21, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents views related to furniture retailing in the United States. Impact of advertising on retail trade; Comparison between furniture and automotive industry; Limitation of information related to the features of furniture.
ACCESSION #
5988526

 

Related Articles

  • Retailing can be more than sales tricks. Sloan, Carole // Furniture/Today;5/12/2003, Vol. 27 Issue 35, p41 

    Focuses on the promotional campaigns of the furniture retailers in the U.S. Publication of the winners of the annual Giants of Design program; Offer of a scholarship program; Launch of television advertising campaigns.

  • 2003: slow sales, departures and comebacks.  // Cabinet Maker;1/9/2004, Issue 5370, p6 

    Focuses on the performance of the British furniture industry in 2003. Sales performance; Mergers and acquisitions; Products launched; Advertising activities.

  • Money behind the art of persuasion. Kidd, Andrew // Cabinet Maker;3/15/2002, Issue 5278, p12 

    Reports the method used by furniture retailers in spending for retail advertising in Great Britain. Reason for the decrease in consumer advertising spending; List of companies dominating in the advertising campaigns; Data on the percentages of money involved in advertising.

  • Starcom and JWT win retail autumn rebranding brief.  // Marketing Week;9/16/2004, Vol. 27 Issue 38, p15 

    Reports on the development of advertising campaign for Kingdom of Leather stores by Starcom Group and J Walter Thompson in Great Britain. Support of the rebranding of the store under furniture manufacturer and retailer Natuzzi; Value of the media buying account; Promotion of the store outlets.

  • The brave new world of advertising. Barnes, Marc // Furniture/Today;9/10/2007, Vol. 32 Issue 2, p12 

    The article presents information related to new trends of advertising in the furniture industry. According to industry experts, some furniture retailers are adopting a variety of online communications to keep themselves in front of customers. These retailers are advertising their products...

  • Furniture TV blitz grabs top brand slots.  // Cabinet Maker;7/9/2004, Issue 5396, p4 

    Reports that furniture and furnishings retailers scored as three of the top four most advertised brands on TV in Great Britain. B&Q; DFS; Homebase.

  • THE NECESSITY OF DRIVING SALES. Eaton, Bernard // Cabinet Maker;6/14/2013, Issue 5840, p34 

    The article examines the importance of the sale event as a tool for furniture retailers. According to the author, furniture retailers need to continually build their base of new customers even to maintain current sales. The author recommends an advertising campaign that communicates a price...

  • Is your busyness affecting your business? Smith, Stehen // Cabinet Maker;4/20/2012, Issue 5784, p30 

    The article focuses on retail furniture business and the effects of busyness on it. With acquiring more marketing and advertising schedules, a computer system is needed. The time gets shorter day by day even with the help of cloud computing. With business expansion, the chaos also increases. A...

  • Bad economic news? Here's what you can do. Perry, David // Furniture/Today;5/7/2007, Vol. 31 Issue 34, p40 

    The article shares insights on handling business drop-off in the furniture industry. It is stressed that when business sales decline, it is important to continue the commercial advertising, since most of the retailers are cutting back advertising and promotion during such time. Moreover, the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics