You really want $70M for joint consumer ads?!?

Slaughter, Powell
January 2002
Furniture/Today;1/28/2002, Vol. 26 Issue 21, p42
Trade Publication
Presents views related to the performance of furniture industry in Germany. Proposal of advertising campaign by managing director, Dirk-Uwe Klass of the German Furniture Industry Association; Efforts of several furniture companies to gain consumer's attention to the products; Promotion of comfort and safety to consumers by the industry.


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