$100K in Avails Settle a Dispute

January 2002
Multichannel News;1/14/2002, Vol. 23 Issue 2, p8
Reports the advertising aid given to the city officials by AT&T Broadband in Martinez, California.


Related Articles

  • Red Car Stocks Up For AT&T Broadband.  // SHOOT;3/1/2002, Vol. 43 Issue 9, p13 

    Presents the advertisement for AT&T Broadband. Indication on the production staff of the ad; Information on the advertising agency; Contribution of the sound designer on the ad.

  • AT&T Plans Anti-Piracy Project in Utah. Estrella, Joe // Multichannel News;5/28/2001, Vol. 22 Issue 22, p20 

    Reports on the launching of anti-piracy radio, television, and print advertising campaign by AT&T Broadband company in Utah. Design of the campaign; Details on the penalty for piracy violators; Efforts of the Utah Cable Telecommunication Association to develop tougher cable-piracy sanctions.

  • Making the Right Connections. Applebaum, Simon // Multichannel News;5/19/2003, Vol. 24 Issue 20, p4A 

    The article focuses on business strategy of Comcast Corp. Comcast Eyes $1.1B In Sales through a combination of local, regional and national accounts. Comcast Corp.'s cable unit has spent the past few months cobbling together the pieces of a national interconnect. Now, cable's largest operator...

  • Cox, AT&T Detail Their Ad-Sales Tests. Forkan, Jim // Multichannel News;6/18/2001, Vol. 22 Issue 25, p16 

    Focuses on the advertising-sales tests of AT&T Broadband and Cox Communications Inc. discussed during the National Show in Chicago, Illinois. Discussion of the addressable advertising test of AT&T; Explanation for the video-on-demand (VOD) advertising experiment of Cox; Effectiveness of VOD as...

  • AT&T Pokes Holes in DBS Pitches. Hogan, Monica // Multichannel News;6/3/2002, Vol. 23 Issue 22, p18 

    Discusses the strategy adopted by AT&T Broadband to promote its anti-direct broadcast satellite (DBS) service. Description of an advertisement supporting subscription of digital cable; Information on the company that made anti-DBS advertisements for AT&T; Details of various spots of AT&T;...

  • Comcast Ad Platfrom Would Please Buyers. Forkan, Jim // Multichannel News;7/23/2001, Vol. 22 Issue 30, p78 

    Reports on the reaction of advertising executives to Comcast Corp.'s proposed AT&T Broadband acquisition. Terms offered by Comcast.

  • For the record.  // Advertising Age;12/31/2001, Vol. 72 Issue 52, p26 

    The article presents news concerning advertising as of December 31, 2001. The boxing legend, Muhammad Ali, will appear in a public service announcement for Muslims in the Middle East as part of a campaign against terrorism. Several politicians criticized the television network, NBC, for...

  • Boston agency battles with AT&T Broadband. Teinowitz, Ira // Electronic Media;1/14/2002, Vol. 21 Issue 2, p8 

    Reports allegations filed against AT&T Broadband by Prime Communications in the United States. Prohibition on the purchase of advertisement time on AT&T cable systems; Inclusion of anti-trust lawsuit on the filed allegation; Emphasis on the privatization of cable systems forcing advertisers to...

  • Addressable ad trials start up. Elkin, Tobi; Haliday, Jean // Advertising Age;12/3/2001, Vol. 72 Issue 49, p42 

    The article reports on the launching of cable company, AT&T Broadband's addressable advertising trial that will enable participating marketers to target consumers more efficiently. AT&T Broadband uses a targeted advertising system called SpotOn developed by ACTV. The company has been said to be...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics