Seize the Day

Weiss, Rhoda
January 2011
Marketing Health Services;Winter2011, Vol. 31 Issue 1, p32
Academic Journal
The article offers several pieces of advice for professionals in health care marketing on how to approach change following reform legislation. It says that professionals should position their organizations by aligning them with the issues that people can agree upon. It states that partnerships may be pursued, as collaboration drives the approach of sharing rewards and risks and builds trust. It mentions that a social media plan that exhibits new ways of reaching customers may be developed.


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