TITLE

Seize the Day

AUTHOR(S)
Weiss, Rhoda
PUB. DATE
January 2011
SOURCE
Marketing Health Services;Winter2011, Vol. 31 Issue 1, p32
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article offers several pieces of advice for professionals in health care marketing on how to approach change following reform legislation. It says that professionals should position their organizations by aligning them with the issues that people can agree upon. It states that partnerships may be pursued, as collaboration drives the approach of sharing rewards and risks and builds trust. It mentions that a social media plan that exhibits new ways of reaching customers may be developed.
ACCESSION #
59814611

 

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