Seize the Day

Weiss, Rhoda
January 2011
Marketing Health Services;Winter2011, Vol. 31 Issue 1, p32
Academic Journal
The article offers several pieces of advice for professionals in health care marketing on how to approach change following reform legislation. It says that professionals should position their organizations by aligning them with the issues that people can agree upon. It states that partnerships may be pursued, as collaboration drives the approach of sharing rewards and risks and builds trust. It mentions that a social media plan that exhibits new ways of reaching customers may be developed.


Related Articles

  • Aligning Social Media, Social Networking and Social Marketing: Engagement as the Key to Healthcare Marketing. Hewitt, Anne M. // Proceedings of the Northeast Business & Economics Association;2011, p211 

    The hyper-competitive healthcare marketplace challenges organizations to reconfigure marketing strategies based on emerging communication theories and social networking options. Aligning marketing strategies that integrate social media, social networking and social marketing constructs requires...

  • Go where the customers are. Segbers, Robin // Marketing Health Services;Winter2010, Vol. 30 Issue 1, p22 

    The article discusses the significance of social media in marketing and managing healthcare service provider's patient experiences. It highlights the use of microblog Twitter of David Henderson, an Emmy award-winning former CBS News correspondent, in sharing his experience after his minor knee...

  • BEYOND BROCHURES.  // Marketing Health Services;Fall2011, Vol. 31 Issue 4, p8 

    The article presents views of several marketing and communications executives of health care systems on future trends in health care marketing. Peter Brumleve Chief Strategy and Marketing Officer Scott & White Healthcare, says that the focus of marketers would shift from traditional marekting to...

  • Bene Mihi, Bene Vobis. Gombeski Jr., William R. // Marketing Health Services;Winter2010, Vol. 30 Issue 1, p2 

    The article discusses various reports published within the issue, including one by Dave Rayburn on innovative ways to leverage ambient advertising, one by Don Marsh on tips for reaching out to the growing marketplace of mature consumers, and one by Jay Gronlund on the importance of search engine...

  • Finding the right target. Bruell, Alexandra // PRWeek (U.S. Edition);4/27/2009, Vol. 12 Issue 17, p53 

    The article reports on the significance of media relations in the work of public relation (PR) practitioners in the U.S. It cites the move of the people involved in the management and informational campaigns to use media relations to achieve political audiences in a diverse media field....

  • 8 essentials of social media etiquette.  // Administrative Professional Today;Oct2014, Vol. 40 Issue 10, p8 

    The article presents suggestions for administrative professionals to write clear and effective messages to employees at social media tools.

  • Social media -- should I bother? Gray, Andi // Fairfield County Business Journal;4/25/2011, Vol. 47 Issue 17, p13 

    The article provides an answer to a question on the best way to use social media in marketing.

  • "Social Media" Is Just Another Tool It Is Not A Sales Plan. Jamail, Nathan // Home Business Magazine: The Home-Based Entrepreneur's Magazine;Jan/Feb2011, Vol. 18 Issue 1, p32 

    The article focuses on the need of the social media to be supported with a marketing and prospecting plan for it to become an effective marketing tool.

  • Social isn't the only route. Stanley, Dawn // Marketing Week;2/21/2013, p10 

    A letter to the editor is presented in response to an article by Mark Ritson from a previous issue on the subject of social media as a marketing communication tool, with information on the digital distribution of sales promotions and advertising campaigns using social media.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics