Ricci, Lynn
January 2011
Marketing Health Services;Winter2011, Vol. 31 Issue 1, p14
Academic Journal
The article focuses on the Hospital for Special Care (HSC), a long-term acute care hospitals in New England, Connecticut which has been dedicated in being responsive and responsible to patients and the community. It states that the national prominence of HSC in the U.S. is attributed to its several strategic initiatives which include employing superior staff, launching new programs, and approving facility upgrades. It mentions that the services of HSC are grouped in five specialty areas including acquired brain injury, spinal cord, and neuromuscular care. It adds that part of HSC's partnership with a marketing and communications agency is the sharing of its budget forecasts for the coming year and working with the agency for the proper spending of its marketing dollars.


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