Impatient Patients

Anderson, Jen; Albritton, Karen
January 2011
Marketing Health Services;Winter2011, Vol. 31 Issue 1, p6
Academic Journal
The article focuses on the HealthNAV iPhone application from Blue Cross and Blue Shield of North Carolina (BCBSNC), which offers health information. It states that the advancement of technology to provide mobile access to familiar features such as a Drug Finder and Urgent Care Finder on its website is the initial strategy of HealthNAV. Moreover, HealthNAV allow users to research and save information regarding the cheaper drug choices and direct access to customer service in their mobile phones.


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