FTC Gives 'Opt-In' Privacy Protection a Boost

Eggerton, John
April 2011
Multichannel News;4/4/2011, Vol. 32 Issue 14, p4
The article reports that Google Inc. agrees for an opt-in option as a U.S. Federal Trade Commission (FTC) settlement over the accusations of violating its own privacy policies due to the launched of Google Buzz. It mentions that Google agrees that it will seek the consent of its users before sharing their information with third parties. Representative Anna Eshoo of the House Communications Subcommittee says that the agreement should be enforced to all companies that collect or use personal data. INSET: INFORMATION, PLEASE.


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