Rice, Jerry
April 2011
Variety;4/4/2011, Vol. 422 Issue 8, pA2
Trade Publication
The article focuses on advertising executive Miles Young, Chief Executive Officer (CEO) of the agency Ogilvy & Mather Worldwide, who cites the competition between an International Business Machines (IBM) computer and human beings on the television game show "Jeopardy" as an example of so-called branded entertainment.


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