Time to Get Social

April 2011
HealthLeaders Magazine;Apr2011, Vol. 14 Issue 4, p56
The article offers tips on incorporating social media into the marketing strategy of hospitals in the U.S. Majority of healthcare marketing leaders are neutral about the effectiveness of social media as a marketing tool, based on the "2011 HealthLeaders Media Industry Survey." University of Maryland Medical Center Web strategy director Ed Bennett advises hospitals to assist individuals with questions about their services. The ability of social media to promote the brand of hospitals is noted.


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