TITLE

Time to Get Social

AUTHOR(S)
WILSON, MICHELE
PUB. DATE
April 2011
SOURCE
HealthLeaders Magazine;Apr2011, Vol. 14 Issue 4, p56
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers tips on incorporating social media into the marketing strategy of hospitals in the U.S. Majority of healthcare marketing leaders are neutral about the effectiveness of social media as a marketing tool, based on the "2011 HealthLeaders Media Industry Survey." University of Maryland Medical Center Web strategy director Ed Bennett advises hospitals to assist individuals with questions about their services. The ability of social media to promote the brand of hospitals is noted.
ACCESSION #
59799182

 

Related Articles

  • new year new approach. Doby, Gail // ASID ICON;2012, Vol. 14 Issue 1, p14 

    The article presents results from a survey on the challenges of the interior design industry. The survey reveals that 52.1% of respondents stated that to get clients was their biggest concern with approximately 10% do not associates the importance of improving marketing to solve the problem. It...

  • HEALTH CARE AND SOCIAL MEDIA: BUILDING RELATIONSHIPS VIA SOCIAL NETWORKS. Hackworth, Brittany A.; Kunz, Michelle B. // Academy of Health Care Management Journal;2010, Vol. 6 Issue 1, p55 

    This paper examines the use of social media networking in the health care industry, and provides suggestions for successful implementation of social media applications in health care marketing strategy. Current applications on popular social networks such as Facebook, Twitter, YouTube, along...

  • Drycleaners warm to social media.  // American Drycleaner (Crain Communications Inc. (MI));Aug2009, Vol. 76 Issue 5, p6 

    The article offers news briefs related to the dry cleaning industry in the U.S. A survey conducted by "Wire, American Drycleaner" revealed that 52.0% of drycleaners are using social media to market their business. Three scheduled increases in the federal minimum went into effect on July 24,...

  • Seize the Day. Weiss, Rhoda // Marketing Health Services;Winter2011, Vol. 31 Issue 1, p32 

    The article offers several pieces of advice for professionals in health care marketing on how to approach change following reform legislation. It says that professionals should position their organizations by aligning them with the issues that people can agree upon. It states that partnerships...

  • Aligning Social Media, Social Networking and Social Marketing: Engagement as the Key to Healthcare Marketing. Hewitt, Anne M. // Proceedings of the Northeast Business & Economics Association;2011, p211 

    The hyper-competitive healthcare marketplace challenges organizations to reconfigure marketing strategies based on emerging communication theories and social networking options. Aligning marketing strategies that integrate social media, social networking and social marketing constructs requires...

  • Social media -- should I bother? Gray, Andi // Fairfield County Business Journal;4/25/2011, Vol. 47 Issue 17, p13 

    The article provides an answer to a question on the best way to use social media in marketing.

  • "Social Media" Is Just Another Tool It Is Not A Sales Plan. Jamail, Nathan // Home Business Magazine: The Home-Based Entrepreneur's Magazine;Jan/Feb2011, Vol. 18 Issue 1, p32 

    The article focuses on the need of the social media to be supported with a marketing and prospecting plan for it to become an effective marketing tool.

  • Social isn't the only route. Stanley, Dawn // Marketing Week (01419285);2/21/2013, p10 

    A letter to the editor is presented in response to an article by Mark Ritson from a previous issue on the subject of social media as a marketing communication tool, with information on the digital distribution of sales promotions and advertising campaigns using social media.

  • Social media - the Wild West of online PR. BECKER, ELLIE; NELSON, BERNADETTE // Fairfield County Business Journal;11/7/2011, Vol. 47 Issue 45, p6 

    The article provides insights from Mintz & Hoke chief executive officer (CEO) Chris Knopf and social media/public relations (PR) associate Sharon Harper on how business enterprises can take advantage of social media for their marketing strategy.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics