TITLE

Scannell Has Plan to Grow BBC America

AUTHOR(S)
Gibbons, Kent
PUB. DATE
March 2011
SOURCE
Multichannel News;3/28/2011, Vol. 32 Issue 13, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that Herb Scannell, superintendent of BBC America Inc. and other properties of British Broadcasting Corp. (BBC) in the U.S. reveals the plan of the BBC America Inc. to invest more money in an effort to increase its ratings, offers diverse television (TV) programs and capitalize on the conception for British culture as an it culture.
ACCESSION #
59774893

 

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