TITLE

Kumho to boost use of sports in marketing

AUTHOR(S)
Linsalata, Vera
PUB. DATE
March 2011
SOURCE
Rubber & Plastics News;3/7/2011, Vol. 40 Issue 16, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Kumho Tire U.S.A. Inc. is changing its marketing strategies to emphasize sports and interactive fan experiences. Rick Brennan, vice president of marketing, focuses on the need of expanding their motorsports related accomplishments rather than sponsoring some college football and basketball teams. However Kumho will support grassroots racing, creation of an attractive campaign, and social media and web presence to promote brand awareness.
ACCESSION #
59744853

 

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