TITLE

Necessity, rather than desire, drives sofa sales

PUB. DATE
January 2002
SOURCE
Cabinet Maker;1/18/2002, Issue 5270, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on a survey aimed at determining consumers' behavior when purchasing sofas in Great Britain. Situations that could influence consumers to purchase sofas; Characteristics of consumers who purchase sofas; Impact of advertising on purchasing behavior.
ACCESSION #
5972427

 

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