TITLE

High prices raise marketing risk

AUTHOR(S)
Suderman, Arlan
PUB. DATE
March 2011
SOURCE
Ohio Farmer;Mar2011, Vol. 307 Issue 3, p61
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on the importance of a business approach to marketing which focuses on production and pricing inputs with profitable margins.
ACCESSION #
59695495

 

Related Articles

  • What are the minimum requirements to enable a successful pricing strategy? Calogridis, Michael // Journal of Revenue & Pricing Management;Oct2006, Vol. 5 Issue 3, p184 

    This paper is written from a very practical aspect in attempting to define the ‘basics’ required to even think about building/refining the pricing function in any type of company. One of the tendencies that I've noticed in pricing articles is a decided slant toward the more abstract...

  • To Ally or Not to Ally: ? Sengupta, Sanjit; Bucklin, Louis P. // Marketing Management;Fall95, Vol. 4 Issue 2, p24 

    Complementary products add value to end users of existing products through joint use. At the same time, firms must match new complementary business opportunities to their core competencies. The trade-off is complex and has strategic implications, but the authors' Complementary Product Strategy...

  • Want a successful 2008? Embrace change! Murtagh, Joe // Hudson Valley Business Journal;1/21/2008, Vol. 19 Issue 3, p8 

    The article focuses on the importance of change and innovation in business. The author cites the strategies employed by certain companies such as Southwest Airlines Co., International Business Machines Corp. and Nordstrom Inc. to maintain profit margins and stay ahead. He mentions that each of...

  • Is big data driving a short-term view.  // Marketing (00253650);7/1/2013, p1 

    The author argues that implementing short-term marketing strategies can have an adverse effect on brands and their profit margins over the long-term, focusing on the results of research concerning digital marketing as of July 2013. Topics include the real-time measurement of big data and brand...

  • Pricing Paradox. WEBB, CRAIG // Remodeling;Sep2013, Vol. 29 Issue 9, p72 

    The article presents information related to price negotiations for remodeling projects through cost-effective web-based services. It is noted that a sealed system in which customers seek and contractors discover each other are used by some Internet sites to replace the traditional way of finding...

  • Are You up for a Battle of Wills? Reilly, Tom // Official Board Markets;12/3/2005, Vol. 81 Issue 49, p16 

    The article offers advice on how business owners and marketers should handle price objections. Cutting the price is the last desperate move in obtaining a piece of business. The first move should be to do nothing and to wait and see what happens. The second move is to find out a way in which to...

  • ISOs And Agents Boost Profits By Catering To Retailer Niches. Harovas, Will // ISO & Agent Weekly;Sep/Oct2012 Annual Technology Issue, p63 

    The article discusses the lessons learned by direct response copywriter Dan Kennedy on how business can benefit from niche marketing. He says that product or service can be customized to suit the specific niche or subculture of marketers. He adds that shifting from generic into niche product or...

  • Domino's sales given ad boost.  // Marketing (00253650);11/7/2007, p4 

    The article reports that Domino's Pizza Inc. has credited two of its marketing campaigns with helping to enhance sales to £70.7 million for the third quarter of 2007. The pizza delivery chain said like-for-like sales were up by 14.2% after what it described as a "back to basics" marketing...

  • Initial Support for MSRB Pricing Guidance Proposal. Casey, Jack // Bond Buyer;2/22/2016, Vol. 1 Issue 34463, p1 

    Challenges remain despite initial favorable reaction to a proposal to establish guidance for municipal securities dealers calculating prevailing market price and compensation in principal transactions.

Share

Other Topics