Mastering E-Customer Loyalty

Nigro, Frank
January 2002
Bank Technology News;Jan2002, Vol. 15 Issue 1, p39
Trade Publication
Discusses the need for Internet-based businesses to improve their customer services. Importance of acquiring the loyalty of online customers; How e-customers demand online tools tailored to their specific needs; Integration of communication methods; Ways in which Web-enabled contact centers allows consumers to receive immediate attention by interacting via their preferred method.


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