TITLE

QUANTITY COUNTS BUT QUALITY RULES

AUTHOR(S)
Newell, Amy
PUB. DATE
January 2002
SOURCE
Bank Technology News;Jan2002, Vol. 15 Issue 1, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the need for banks to become adept at using customer data in a variety of ways. Importance of data quality; Ways in which customer data integration enables a bank to understand the relationships for further deployment of marketing and sales campaigns; Role of data quality in cross-sell and up-sell opportunities. INSET: A VALUE PROPOSITION.
ACCESSION #
5966220

 

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