Newell, Amy
January 2002
Bank Technology News;Jan2002, Vol. 15 Issue 1, p26
Trade Publication
Discusses the need for banks to become adept at using customer data in a variety of ways. Importance of data quality; Ways in which customer data integration enables a bank to understand the relationships for further deployment of marketing and sales campaigns; Role of data quality in cross-sell and up-sell opportunities. INSET: A VALUE PROPOSITION.


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