Newell, Amy
January 2002
Bank Technology News;Jan2002, Vol. 15 Issue 1, p26
Trade Publication
Discusses information technology (IT) applications that banks can use to capture and analyze consumer data. Ways in which effective analytics can enhance customer relationship management (CRM) capacity; Understanding of customer behavior; Vendors' creation of user-friendly interfaces for financial institutions; Bankers' high expectations about what technology is going to be able to do for them. INSET: THE ELEMENTS OF ANALYTICS.


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