Citibank's c2it Service Offers Bounty

Bruno, Maria
January 2002
Bank Technology News;Jan2002, Vol. 15 Issue 1, p21
Trade Publication
Reports on the advertising strategy used by Citibank for its c2it.com person-to-person Internet payment system. Move to the pay-for-performance model offered by Commission Junction; How advertisers only pay publishers when they get a lead or a sale; Measures taken to protect consumer data; Display of c2it advertisements on various Web sites.


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