'Blue Planet' Aims to Make Big Promo Splash

Forkan, Jim
January 2002
Multichannel News;1/21/2002, Vol. 23 Issue 3, p12
Reports on the promotion of television (TV) special 'The Blue Planet: Seas of Life' by cable TV network Discovery Channel in the United States. Goal of the network on consumer interest; Category of the TV special on variety of media platforms; Marketing of the program through a featurette on United Airlines flights.


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