Olympics Coming, but Not On ITV

Donohue, Steve
January 2002
Multichannel News;1/21/2002, Vol. 23 Issue 3, p3
Reports on the agreement between National Broadcasting Co. (NBC) and HDNet to distribute programming of the Winter Olympics in the United States. Number of viewers with high-definition televisions; Data on an approach of business model supporting the cost of an interactive television product; Factors deterring NBC from interactive Olympic programming.


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