TITLE

Olympics Coming, but Not On ITV

AUTHOR(S)
Donohue, Steve
PUB. DATE
January 2002
SOURCE
Multichannel News;1/21/2002, Vol. 23 Issue 3, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the agreement between National Broadcasting Co. (NBC) and HDNet to distribute programming of the Winter Olympics in the United States. Number of viewers with high-definition televisions; Data on an approach of business model supporting the cost of an interactive television product; Factors deterring NBC from interactive Olympic programming.
ACCESSION #
5966041

 

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