TITLE

Reader's Digest Books Planned a Revolution. And Then There Was Anthrax

AUTHOR(S)
Holt, Karen Jenkins
PUB. DATE
January 2002
SOURCE
Book Publishing Report;1/28/2002, Vol. 27 Issue 4, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the reorganization of Reader's Digest Inc.'s book publishing business in the United States. Impact of the September 11, 2001 terrorist attacks and the anthrax scare on the reorganization effort; Company revenues for the second quarter ended December 31, 2001; Division of the company's book publishing operation into six groups; Book marketing strategies.
ACCESSION #
5965040

 

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