Beware of the "FUD"

Elliott, David
March 2011
Security: Solutions for Enterprise Security Leaders;Mar2011, Vol. 48 Issue 3, p64
Trade Publication
The article discusses fear, uncertainty and doubt (FUD) in the business context. It cites that according to the Wikipedia, FUD has been used since 1920 and with ugly connotation regarding purchasing decision. It offers tips on how to combat FUD among business managers and owners, including recognition, education and evaluation of the right solution or technology to be applied.


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