- TAPPING INTO GEO-LOCATION. Ginsburg, Monica // Crain's Chicago Business;8/29/2011, Vol. 34 Issue 35, pS001
The article focuses on the growing trend of the location-based social media. It mentions the Foursquare application which enabled global positioning system (GPS)-enabled smartphone user to determine the location of their friends and businesses. It references the survey by Forrester Research Inc....
- Facebook Is Still Teens' Fave. Investor's Business Daily // Investors Business Daily;6/25/2014, pA01
7 While the social-networking giant has lost some teenage users, it remains the No. 1 social site among that age group, with 28% of teen
- Research finds advertisers struggling to connect with users of social networks. McEleny, Charlotte // New Media Age;8/20/2009, p05
The article discusses findings of two separate research conducted by Forrester and LinkShare, which both assessed the European online social network market in 2009. According to the Forrester research, 30% of Europeans use social networks regularly, which is an 18% increase from 2008. Meanwhile,...
- 5 Ways to Boost Meeting Engagement Using Technology that Everyone Already Has. Cran, Cheryl // Association Meetings Exclusive Insight;8/10/2011, p1
The author suggests ways to boost meeting engagement using technology that are becoming increasingly popular among Generation-Ys, Generation-X and early boomers. He reports that the New Media Trend Watch 2011 found that nine out of people aged 18-34 are online, and nearly as many are social...
- Banning Twitter/Facebook now the majority HR policy. // HR Specialist: Employment Law;Nov2009, Vol. 39 Issue 11, p1
The article reports on the surveys regarding the policy of American human resource (HR) on the use of Twitter and Facebook social networking sites while at work. Robert Half Technology Inc.'s survey reveals that 54% of chief information officers (CIO) ban employee to access the site during work...
- Employee Examination. Williamson, Lauren // InsideCounsel;Oct2009, Vol. 20 Issue 214, p14
The article reports on the growing usage of social networking sites such as Facebook or MySpace by employers to investigate on the conduct and lifestyle of job applicants, according to a survey commissioned by CareerBuilder.
- Working the Web to find an IT job. Dubie, Denise // Network World;7/21/2008, Vol. 25 Issue 28, p16
The article reports on the role of social networking web sites in finding an information technology (IT) job. The results of a study conducted by Forrester Research Inc. revealed that 65% of 24- to 35-year-olds rely primarily on the Internet for job information while some companies are ramping...
- Treading a fine line. Smith, Nicola // New Media Age;11/1/2007, p19
This article addresses the risks posed by social media ad campaigns for marketers and their brands. A study by Forrester in summer 2007 found that marketers who are using established tactics like static sites to push messages into social networks are wasting their time. The study suggested that...
- BY THE NUMBERS. // Marketing Insights;Summer2013, Vol. 35 Issue 2, p3
The article presents the findings of several surveys conducted in the U.S. in 2013, which inculde the revelation by Forrester Research Inc. that 69 percent adults tend to use devices attached with internet while watching television.