CONSUMER MARKETING: Marketing to the 45+ Audience

King, Rebecca
March 2011
Journal of Financial Planning;Mar2011 Research Spotlight Suppleme, p4
Academic Journal
The article reports on marketing financial planning to the 45 year-old and above audience in the U.S. It cites a survey which shows that consumers between 45 and 64 think that financial planners are just sales people who want one to buy their products so that they can get paid. It notes that half of the respondents have said that they have volunteered for several groups such as nonprofit organizations, religious organizations and neighborhood associations.


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