TITLE

Multicultural Viewers Go Mobile, Horowitz Study Finds

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
March 2011
SOURCE
Multichannel News;3/21/2011, Vol. 32 Issue 12, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the result of the "Horowitz Associates State of Cable and Urban Media" survey conducted by Horowitz Associates Inc., which reveals that 37% of Hispanic urban consumers watch television (TV) content on alternative platforms, 41% are Asian and 36 of black compared to 25% of white non-Hispanic urban consumers.
ACCESSION #
59493303

 

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