Catering to Kids: Cable Networks Divide to Conquer
- Will boys ditch toys for Disney cabler? Felankel, Daniel // Variety;2/9/2009, Vol. 413 Issue 12, p13
The author reports that Walt Disney Co. has launched Disney XD, a cable television network whose programs are targeted towards boys ages six to 14 years of age. The author states that the network will feature live action and adventure programming. Competition that the author feels the network...
- Disney morphs kids sked to UPN. Hontz, Jenny // Variety;01/26/98, Vol. 369 Issue 11, p28
Announces the agreement of Walt Disney Television & Communications to move its Disney-Kellogg Alliance television program out of syndication into the UPN netlet by 1999. Effects of the deal with UPN; Shows included in the UPN lineup.
- DISNEY SCRUBS SOAPS IN FAVOR OF 'CO-VIEWING' // Adweek;3/26/2012, Vol. 53 Issue 12, p23
The article reports on the introduction of the Disney Junior cable television network, which will air the programs geared to young children from the Disney Channel network and encourage co-viewing with parents.
- True Social Networks. Thielman, Sam // Adweek;3/26/2012, Vol. 53 Issue 12, p15
The article looks at children's cable television networks such as Nickelodeon, Cartoon Network, and the Disney Channel and their 2012 "upfront" parties, annual events that networks host to inform potential advertisers about their upcoming programming. It reports that for 2012 the networks are...
- How Cyma Zarghami Pulled Nickelodeon Out of the Slime. Lafayette, Jon // Broadcasting & Cable;4/28/2014, Vol. 144 Issue 16, p12
An interview with Cyma Zarghami, president of television network Nickelodeon, is presented. Zarghami talks about her confidence in the turnaround of company, their adjustment to a new generation of child viewers and the need for an organization to change and adapt. She also discusses how they...
- UPN is bulking up. // MediaWeek;5/27/96, Vol. 6 Issue 22, Adweek p42
Reports on United Paramount Network's additional two hours for its children's program airtime starting fall 1996. Program launchings; Includes animated version of the `Incredible Hulk.'
- UPN youth strategy smells like teen spirit. Flint, Joe // Variety;2/17/97, Vol. 366 Issue 3, p37
Reports on United Paramount Network's (UPN) revision of its children's programming strategy. UPN's decision to focus on the teenager sector of the market; Details of the television network's strategy.
- Kids WB stays the course. Schmuckler, Eric // MediaWeek;2/3/97, Vol. 7 Issue 5, p5
Announces Kids WB's fall schedule comprised of Warner brothers' animated stars. Includes `Umptee3-TV'; `Looney Tunes'; `Batman'; `Superman'; Forecast improved performance of WB in its second year of operations.
- WB fighting for kids with program ploy. Schneider, Michael // Electronic Media;10/21/96, Vol. 15 Issue 43, p14
Reports that The WB has announced its `Big Kids Go First' campaign which aims to lure older kids to watch television on Saturday mornings. Attempts to fight declines in ratings; Rescheduling of superhero/action cartoons; Comments from Jamie Kellner, head of WB.