Catering to Kids: Cable Networks Divide to Conquer

March 2011
Multichannel News;3/21/2011, Vol. 32 Issue 12, p12
The article focuses on the competition among the television networks for children. It says that Discovery Communications Inc. transforms its Discovery Kids into The Hub while Walt Disney Co. debutes its Disney Junior to improve their programs. It mentions that Nickelodeon/MTVN Kids and Family Group president Cyma Zarghami asserts the difficulty of being a new channel. A table that lists several television networks, along with their ratings, number of viewers, and top shows is also presented.


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