Kids' Business Looks for Grown-Up Boost

Lafayette, Jon
March 2011
Multichannel News;3/21/2011, Vol. 32 Issue 12, p8
The article focuses on the marketing strategy of several children television (TV) networks in the U.S., which aims to capture both children and parents. It says that Viacom Inc.'s Nickelodeon has commercials related to adult business such as insurance companies. It states that 85% of advertisers of Time Warner Inc.'s Cartoon Network utilize their linear TV network and website. It adds that Walt Disney Co.'s Disney Channel expands their sponsorship model for non-Disney commercials.


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