Kids' Business Looks for Grown-Up Boost
- Hub ready to play with the big boys. Szalai, Georg // Hollywood Reporter;9/9/2010, Vol. 416 Issue 15, p6
The article offers information on the launch of a television (TV) network joint venture of Discovery Communications Inc. and Hasbro Inc., Hub. The TV network, Hub has to face competition from other popular TV networks like Nickelodeon of Viacom Inc., Disney Channel and Disney XD of Walt Disney...
- BREAKING. // Variety;6/3/2015, Vol. 328 Issue 5, p5
The article reports that cable and satellite television (TV) networks Nickelodeon and Cartoon Network are receiving commitments for commercial time from marketers that are targeting the youngest consumers with TV buyers and sellers recovering from June 2015's marathon of presentations.
- Can We `Survive' Synergy? Paskowski, Marianne // Multichannel News;06/19/2000, Vol. 21 Issue 25, p64
Focuses on the implications of the merger between Viacom Inc. and CBS Inc. for the cable broadcasting industry in the United States. Success of the CBS show `Survivor'; Absence of a distinction between the show and the survivor-themed advertisements that support the program; Criticism of the...
- Blurb blizzard in forecast. Littleton, Cynthia // Daily Variety;5/28/2010, Vol. 307 Issue 40, p1
The article presents predictions for the television (TV) commercial market in the U.S. for 2010. It forecasts increases in TV advertising deals and book advance commitments over the forecast period. It expects that media buyers will encounter additional pressure because of the strong demand for...
- CBS-Viacom draws fire. Tedesco // Broadcasting & Cable;09/20/99, Vol. 129 Issue 39, p54
Discloses the American Association of Advertising Agencies' (AAAA) plan to lobby against the CBS-Viacom merger in September 1999. Meeting planned by the AAAA media policy committee to discuss the issue; Concerns raised by AAAA members over the prospect of packaged advertising buys in six key...
- Media bracing for tough times. Mermigas, Diane // Electronic Media;9/24/2001, Vol. 20 Issue 39, p11
Reports the effect of terrorist attack on television advertising in the United States. Difficulties in repositioning advertisements; Decline in the revenues of television broadcasters; Plan of Viacom to sell prime-time advertising inventory.
- VIACOM PREZ THUMPS AD SLUMP. Bernstein, Paula // Variety;02/12/2001, Vol. 381 Issue 12, p31
Deals with the keynote speech of Viacom company president Mel Karmazin at the Cable Advertising Bureau Conference in New York City dealing with advertising. His prediction for an increase in advertising spending in 2001; Predicted growth of cable television advertising; Factors driving...
- Chrysler returns to MTV. Burgi, Michael // MediaWeek;10/16/95, Vol. 5 Issue 39, p5
Reports that MTV Productions has landed its first advertising sales deal with Chrysler Corporation. Estimated value of the deal; Chrysler's sponsorship of MTV's `Unplugged' concert series; Chrysler's difficulty in reaching young consumers.
- Budget balancers tune in MTV. // Hollywood Reporter;10/6/95, Vol. 339 Issue 15, p15
Reports on the Coalition for Change's advertisements in MTV Networks' television network demanding a balanced federal budget. Comment from Third Millennium Executive Director Richard Thau.