CBS Ushers in New Era Of Madness With TVs Tuned to Turner, Too
- NCAA finals a ratings yawn. // Electronic Media;04/05/99, Vol. 18 Issue 14, p12
Focuses on the factors that affected the television rating of the 1999 National Collegiate Athletic Association basketball tournament finals in the United States.
- Despite Upsets, NCAA Tourney Remains a Draw. Lisotta, Christopher // Television Week;3/27/2006, Vol. 25 Issue 13, p18
The article reports on the 2006 National Collegiate Athletic Association men's college basketball championship coverage in the U.S. which still attracted viewers despite upsets that smaller and unknown schools are advancing into the tournament. According to CNN Sports anchor Courtney George, the...
- BOLD, DARING PREDICTIONS. // Sporting News;4/11/2011, Vol. 235 Issue 7/8, p10
The article comments briefly on the 2011 NCAA basketball tournament, television coverage of that event, and a contest in which the winner gets to attend a baseball game with the author.
- Eye season finales look to end early. // Daily Variety;3/23/2012, Vol. 314 Issue 59, p5
The article reports on the reschedule of season finales for 2011-2012 of CBS Broadcasting Inc. in the U.S.
- A Big Boost for March Madness. Neff, Jack // Television Week;4/7/2008, Vol. 27 Issue 10, p3
The article presents findings of a study on out-of-home viewership in the U.S., conducted by Nielsen Media Research. According to findings, March Madness was always a big event, but out-of-home viewership has made it considerably bigger, with an untracked audience about a quarter the size of...
- NCAA offers total madness via deal with CBS, DirecTV. Cooper, Jim // MediaWeek;11/02/98, Vol. 8 Issue 41, p4
Reports that CBS Sports will telecast out-of-market games of the National Collegiate Association (NCAA) basketball games on a pay-per-view basis via DirecTV. Conditions under the deal between the NCAA and CBS Sports; Number of DirecTV subscribers.
- THE PAYOFF OF PLAYOFFS. Lowry, Brian // Variety;3/12/2012, Vol. 426 Issue 5, p1
The article discusses the financial aspects of televised playoff games in college and professional sports. Topics include the financial benefit of expanding the NCAA basketball "March Madness" playoff season from 64 teams to 68 teams, the possibility that college football will eventually adopt a...
- FOUR SCORE FOR CBS. LEVINE, STUART // Daily Variety;4/7/2010, Vol. 307 Issue 3, p1
The article offers information on the success of the coverage of the NCAA basketball tournament on the CBS Television Network which has brought profit for both. It states that viewership of CBS has increased to 29 percent in the year 2010. Jason Kint, Vice President of CBS Sports, states that...
- Six straight wins is cause for celebration. DeCourcy, Mike // Sporting News;9/2/2005, Vol. 229 Issue 35, p58
The article focuses on college basketball. Not since the National Collegiate Athletic Association Basketball Tournament (NCAA) went from 32 to 64 teams in 1985 and that first expanded event yielded the classic Villanova-Georgetown title game, has the news been so consistently promising. The NCAA...