CBS Ushers in New Era Of Madness With TVs Tuned to Turner, Too

Reynolds, Mike; Eggerton, John; Gibbons, Kent
March 2011
Multichannel News;3/21/2011, Vol. 32 Issue 12, p4
The article reports that CBS Broadcasting Inc. will air the National Collegiate Athletic Association (NCAA) March Madness together with Turner Broadcasting Station (TBS) , Turner Network Television (TNT) and TruTV, as part of its 14-year deal worth 10.8 billion dollars with Turner Sports Inc.


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