Shock horror poll cover-up
- Businessmen count on 'Accountancy'. Holmes, Geoffrey // Accountancy;Oct82, Vol. 93 Issue 1070, p15
Comments on the results of the 1982 Businessman Readership Survey held by 'Accountancy' in Great Britain to study the lifestyle and readership habits of its readers. Definition of a businessman; Number of businessman readers; Other publications read by 'Accountancy' readers.
- ACCOUNTANCY is top financial journal. // Accountancy;Sep86, Vol. 98 Issue 1117, p5
Reports that financial magazine 'Accountancy' is the top read financial magazine monthly or weekly by businessmen according to the 1986 Businessman Survey. Readership population of the magazine; Other magazines listed by the survey; Most favored newspaper of the businessmen.
- Accountancy Ireland Readership Survey. Downes, Daisy // Accountancy Ireland;Jun2005, Vol. 37 Issue 3, p62
Reports on the results of the "Accountancy Ireland" online readership survey. Content rating; Types of articles recommended.; Rating of financial reporting articles.
- The Results Are In. // New Jersey CPA;Jan/Feb2012, Issue 31, p7
The article reports on the results of the survey of "New Jersey CPA" magazine to 1,265 people which shows increased in good and excellence rating.
- What our readers want. // Accountancy;Jun72, Vol. 83 Issue 946, p3
Discusses the result of a readership survey conducted by the British periodical 'Accountancy,' held in 1972. Profile of the readers; Readers subscribing to other accounting magazines; Demand for more articles on finance, financial management, investment and general management.
- A new direction. // Accountancy;Jan1972, Vol. 83 Issue 941, p3
Focuses on the decision of 'Accountancy,' the journal of the Institute of Chartered Accountants in England and Wales, to devote more space to management, finance and investment. Results of the journal's first readership survey; Retention of familiar features.
- Print bodies fail to agree reform of NRS research. // Marketing (00253650);7/1/1999, p6
Reports that the British print media industry has failed to agree on changes to its standard research measure, the National Readership Survey (NRS), which were expected to be approved in July 1999. Failure by the newspaper, periodical and advertising bodies to find enough common ground;...
- How will business readership figures affect ad placement? Reid, Alasdair // Campaign (UK);09/12/97, Issue 37, p22
Comments on the British Business Survey on business readership and its impact on magazine or newspaper advertising placement. `Economist'; `Financial Times'; `Daily Mail'; `Sunday Times'; `Daily Telegraph'; Ways of defining business people; Decision-making criterion; Publishers' and media...
- Exposing the naked truth about the NRS. Lind, Harold // Marketing Week (01419285);11/18/1999, Vol. 22 Issue 42, p20
Comments on the lack of credibility of the British National Readership Survey (NRS). Failure of the methodology to produce figures on the effectiveness of advertisements; Political origins of the survey; Cosmetic changes on the NRS in its 40-year history.