TITLE

Shock horror poll cover-up

AUTHOR(S)

J. F.

PUB. DATE

February 1974

SOURCE

Accountancy;Feb1974, Vol. 85 Issue 966, p64

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

This article comments on the basis of a survey on the readership of main accounting journals in Scotland. The survey was concerned with the reading habits of British businessmen in the A and B income groups living south of the Caledonian Canal. There can only be two explanations for the omission of poor businessmen in the survey: the Businessman Readership Survey 1973 team decided on the exclusion and the survey was completed nationally, but that the Accountancy journal is hiding the results for north of the Caledonian Canal. In presenting the results of the survey, Accountancy pointed to its dominant position among young readers, thus making it an attractive proposition for teenage asset situation impresarios advertising for personal aides. Advertisements for retired accountants willing to do part-time incomplete records work do not swell the revenues. One of the points brought out in the survey was Big A's leadership over the free accounting journals. Supposing that Big A is not hiding some secret in the readership figures there is one further possibility. Strange things might be happening up there that the accounting establishment is trying to hush up. This is not idle speculation, for if you look carefully at the Explanatory Foreword to the Statement of Standard Accounting Practice, you will see that it talks of tolerance towards exceptional and marginal cases. These words are in common use in accounting.

ACCESSION #

5945359

Tags: READERSHIP surveys;  ACCOUNTING literature;  BUSINESSMEN;  ADVERTISING;  ACCOUNTANTS

 

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