TITLE

Linking Internet sales

AUTHOR(S)
Sloan, Carole
PUB. DATE
January 2002
SOURCE
Home Textiles Today;1/21/2002, Vol. 23 Issue 20, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the success of Sear's Internet strategy, according to general manager Dennis Honan at the National Retail Federation's 2002 'Internet and multi-channel retailing strategic priorities,' conference in New York. Company's use of its retail supply chain distribution from its existing distribution centers; Sears' Internet marketing strategy.
ACCESSION #
5941954

 

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