Linking Internet sales

Sloan, Carole
January 2002
Home Textiles Today;1/21/2002, Vol. 23 Issue 20, p19
Trade Publication
Reports on the success of Sear's Internet strategy, according to general manager Dennis Honan at the National Retail Federation's 2002 'Internet and multi-channel retailing strategic priorities,' conference in New York. Company's use of its retail supply chain distribution from its existing distribution centers; Sears' Internet marketing strategy.


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