Differentiation holds key to success

Lillo, Andrea
January 2002
Home Textiles Today;1/21/2002, Vol. 23 Issue 20, p4
Trade Publication
Discusses the importance of differentiation in the retailing business in the United States, according to Retail Management Consultants President George Whalin. Retailers' need to distinguish themselves from other everything around them in very clear ways; Ways for retailers to differentiate themselves.


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