Branding Your Own House Lenses

March 2011
LabTalk;Mar2011, Vol. 39 Issue 04A, p16
Trade Publication
The article focuses on in-house brands versus branded optical lenses. It states that there are many advantages if an optical laboratory retails its own, independent branded lenses. The lenses can be customized according to the customer's requirements and budget. Polymer material with different choices of base curves is already available for progressive lenses. By using one's own brand of lenses, a comprehensive stockroom of branded lenses is no longer needed leading to a more manageable inventory.


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