TITLE

Branding Your Own House Lenses

AUTHOR(S)
BODDY, BRIAN
PUB. DATE
March 2011
SOURCE
LabTalk;Mar2011, Vol. 39 Issue 04A, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on in-house brands versus branded optical lenses. It states that there are many advantages if an optical laboratory retails its own, independent branded lenses. The lenses can be customized according to the customer's requirements and budget. Polymer material with different choices of base curves is already available for progressive lenses. By using one's own brand of lenses, a comprehensive stockroom of branded lenses is no longer needed leading to a more manageable inventory.
ACCESSION #
59414257

 

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