TITLE

THE OPEN SYSTEMS MODEL: Auditing the Effectiveness of Organizational Communication

AUTHOR(S)
Hickson III, Mark
PUB. DATE
April 1973
SOURCE
Journal of Business Communication;Spring73, Vol. 10 Issue 3, p7
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Most theories for auditing communications systems are too broad or too narrow. With a general systems approach, the analyst can evaluate the communication process as an exchange and adaptive mechanism: the organization's means of adapting to feedback, and often as the organization's fundamental product--information. This article offers a model of how the communication process should operate according to general systems theory.
ACCESSION #
5940594

 

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