CEO revives EMS by returning the firm to its roots

Woodburn, Jeff
March 2011
New Hampshire Business Review;3/11/2011, Vol. 33 Issue 5, p1
The article discusses the move of Will Manzer, the chief executive officer (CEO) of Eastern Mountain Sports Inc. (EMS) to return the EMS to its roots as an enthusiastic gear shop in New Hampshire. It states that Manzer, closed the 87 stores of EMS and started to change the culture and store portfolio by focusing on outdoor adventure enthusiasts. It also mentions that EMS holds various schools and adventure programs such as rock climbing to geocaching.


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