Davis, Richard M.
October 1974
Journal of Business Communication;Fall74, Vol. 12 Issue 1, p45
Academic Journal
This article presents a working paper discussing an experimental method intended to identify the effects of controlled variations in a message upon the effectiveness of the message. The criterion by which the effectiveness of the message is measured consists of four measures: a twenty-question comprehension test, a measure of the time required to read the passage, and separate judgments of the author's competence as a writer and the author's knowledge of the subject matter. The test material is a description of a simple machine with line drawings.


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