TITLE

COMMUNICATION EFFECTIVENESS OF CONSUMER PROTECTIVE LEGISLATION

AUTHOR(S)
Sigband, Norman B.
PUB. DATE
October 1974
SOURCE
Journal of Business Communication;Fall74, Vol. 12 Issue 1, p7
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article discusses research on the communication effectiveness of consumer protective legislation. A small sample of consumers in the central Los Angeles area was surveyed in mid-1974. Some respondents indicated they had knowledge of open code dating, unit pricing, and nutritional labeling, when in fact, they did not. On the whole, knowledge of nutritional labeling, unit pricing, and open code dating rose as the respondent's category of income increased. It is concluded from the survey findings that communication concerning customer protection legislation to the consumer has been somewhat successful. Moreover, all government and private enterprises must improve the effectiveness of their communication to the consumer on consumer protection activities and legislation.
ACCESSION #
5938390

 

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