TITLE

DIFFERENCE BETWEEN MANAGERS AND SUBORDINATES IN THEIR PERCEPTION OF OPINION LEADERS

AUTHOR(S)
Peterson, Brent D.
PUB. DATE
September 1972
SOURCE
Journal of Business Communication;Fall72, Vol. 10 Issue 1, p27
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This study identifies opinion leaders in the areas of Task, Organizational Scuttle-butt, and Personal Guidance, and determines how managers in the organization rated or perceived these opinion leaders as compared to how subordinates in the organization perceived them.
ACCESSION #
5938376

 

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