TITLE

Visteon slashes 2002 marketing plan

AUTHOR(S)
Wilson, Amy
PUB. DATE
December 2001
SOURCE
Automotive News;12/17/2001, Vol. 76 Issue 5962, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the reduction of the advertising and public relation costs of Visteon Corp. in Detroit, Michigan. Elimination of automobile displays at industry shows; Decrease of the number of global press releases; Other changes in the funding costs of corporate activities.
ACCESSION #
5935231

 

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