Visteon slashes 2002 marketing plan

Wilson, Amy
December 2001
Automotive News;12/17/2001, Vol. 76 Issue 5962, p2
Trade Publication
Reports the reduction of the advertising and public relation costs of Visteon Corp. in Detroit, Michigan. Elimination of automobile displays at industry shows; Decrease of the number of global press releases; Other changes in the funding costs of corporate activities.


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