TITLE

Car guys take charge at GM

AUTHOR(S)
Guilford, Dave
PUB. DATE
December 2001
SOURCE
Automotive News;12/17/2001, Vol. 76 Issue 5962, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the product development process adopted by General Motors (GM) North America in Detroit, Michigan. Comparison between the creative process used by GM and its competitors; Creation of the basic brand management structure; Role of marketers in the development of marketing plans.
ACCESSION #
5935228

 

Related Articles

  • GM diverts ad cash to local dealer groups. Cantwell, Julie // Automotive News;3/19/2001, Vol. 75 Issue 5921, p42 

    Reports the shift of business plan by General Motors Corp. in the United States. Negotiations with Conde Nast Publications for the advertising schedule of the company; Decision of the firm to revive local dealer advertising groups; Expenses of the company on magazine in 1998 to 1999.

  • 'What's good for the country…. Guilford, Dave // Automotive News;9/2/2002, Vol. 77 Issue 6000, p30 

    Reports on the industrial strategy of General Motors Corp. following the terrorist attacks in the U.S. Mechanics of the incentive program of the automaker; Involvement in the rescue efforts at the World Trade Center; Success of the advertising campaign to enhance consumer confidence.

  • GM will use importer to boost European sales. Guilford, Dave // Automotive News;10/21/2002, Vol. 77 Issue 6008, p24 

    Reports the recruitment of an importer by General Motors in Europe. Launch of the Cadillac CTS sedan; Solution of problems in quality; Reduction on the network dealers.

  • Car Maker Tunes Up Service Spots. Irwin, Tanya // Adweek Eastern Edition;9/2/2002, Vol. 43 Issue 35, p4 

    Reports the plan of General Motors to launch a national campaign for GM Service and Parts Operations in the U.S. Design of the campaign; Disclosure on the budget for the campaign; Initiative of the company to re-introduce the Goodwrench name.

  • GM adds cash in quest for market share. Guilford, Dave // Automotive News;11/18/2002, Vol. 77 Issue 6012, p8 

    Reports on the business strategies of General Motors Corp. (GM) to attain market share in the U.S. by the end of year 2002. Programs promoted by GM to boost its profits; Comments of automobile dealers on programs of GM.

  • GM BuyPower expands in Asia. Makino, Catherine // Automotive News International;Jun2001, p12 

    Focuses on the expansion of GMBuyPower.com in Asia. Services offered by the Web site; Number of vehicles sold online; Market share of General Motors Corp. in Japan.

  • GM displays 1-2 punch in mpg war. Truett, Richard // Automotive News;5/28/2001, Vol. 75 Issue 5932, p8 

    Reports on the business planning of General Motors on its automobile production in West Virginia. Exhibitions of two fuel-savings technologies by the company; Rivalry between the company and Ford Motor Co.; Efforts of Mercedes-Benz to improve fuel economy; Benefits of the fuel-saving technologies.

  • Unions support Opel CEO in turnaround plan. Ostle, Dorothee // Automotive News;9/3/2001, Vol. 76 Issue 5946, p26 

    Reports the plan of Adam Opel to restructure the General Motors subsidiary by union resistance in Russelsheim, Germany. Changes in management during the term of Carl-Peter Froster, chairman of German union leaders; Creation of peacetalks; Protest on the closure of General motors plant.

  • Vauxhall 'comeback plan' outlined by boss.  // Auto Express;1/16/2013, Issue 1251, p19 

    The article reports on the release of a radical 10-year plan by General Motors Corp. to revive Opel-Vauxhall's operations in Europe.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics