TITLE

BEDBUG DEMOGRAPHICS

AUTHOR(S)
Perry, David
PUB. DATE
March 2011
SOURCE
Home Textiles Today;3/13/2011, Vol. 32 Issue 8, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides a demographic survey on bedbugs in the U.S. It shows the correlation of household income to the consumers' interest in bedbug protection products for mattresses and pillows. It indicates the correlativity of bedbug protection and education level wherein the lower the education level of the consumer, the greater is their interest to the products. An overview on its residence breakdown is also offered which gives clear directions for marketers of the said products.
ACCESSION #
59340589

 

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